Andre "S.O.G." Ward, renowned boxing Hall of Famer and two-division unified world champion, has officially joined ALL THE SMOKE FIGHT as Chief Content Officer. This announcement marks a significant expansion for ALL THE SMOKE PRODUCTIONS, introducing a new content vertical dedicated to the world of sports.
ALL THE SMOKE FIGHT, a division of ALL THE SMOKE PRODUCTIONS, was established in 2024 by NBA Champion Matt Barnes and Brian Dailey, the former Showtime Sports executive. Known for their innovative approach to sports storytelling, the duo has already made waves with multimedia programs and documentaries that resonate across platforms.
Leading the Charge: Andre Ward's Vision
Ward, acclaimed for his unparalleled success in the ring and respected voice in boxing media, steps into his role with a clear mission. As Chief Content Officer, he will spearhead original programming development and company strategy for the platform. His leadership is expected to deliver groundbreaking content that goes beyond the surface of combat sports, offering insights and narratives that resonate deeply with audiences.
"I am proud to join the ALL THE SMOKE PRODUCTIONS family," Ward stated, emphasizing his commitment to building on the foundation laid by Barnes, Dailey, and their team. "In this new media space, athletes have a platform to share their authentic stories and connect with fans like never before."
Ward's debut with ALL THE SMOKE FIGHT features an exclusive sit-down interview with Terence "Bud" Crawford, widely regarded as boxing's pound-for-pound king. Filmed on location in Colorado Springs during Crawford's rigorous training camp, the interview captures the preparation ahead of his bout against Israil Madrimov.
Scheduled to premiere on the ATS FIGHT YouTube Channel and the DraftKings Network, the interview includes insights from Crawford and his esteemed trainer Brian "BoMac" McIntyre, named 2023 Trainer of the Year.
A Champion's Legacy
As a 2004 Olympic Gold Medalist and undefeated Unified World Champion across two weight classes, Ward's accolades cement him as one of boxing's greatest. Beyond his achievements, Ward has cultivated a reputation as a dedicated analyst and advocate for the sport, enriching the fan experience with his expert commentary and analysis.
Under Ward's stewardship, ALL THE SMOKE FIGHT aims to redefine combat sports coverage by amplifying authentic voices and delivering high-quality storytelling. The division's existing lineup includes acclaimed series such as "Morning Kombat with Luke Thomas and Brian Campbell" and "Fight Towns with Stephen Jackson," showcasing a commitment to diverse perspectives and engaging content.
About ATS FIGHT
Founded with a vision to provide honest, compelling coverage of combat sports, ALL THE SMOKE FIGHT boasts a global audience exceeding 8 million followers. The platform leverages its reach across multiple channels—including YouTube, podcast platforms, and social media—to deliver immersive experiences from the heart of the fight game.
As ALL THE SMOKE FIGHT expands its footprint in the media landscape, Ward's arrival marks a pivotal moment. His leadership promises to uphold the ethos of ALL THE SMOKE PRODUCTIONS: bold, boundary-pushing, and unapologetic storytelling that resonates with sports enthusiasts worldwide. With ALL THE SMOKE FIGHT, he envisions a platform where athletes can authentically share their stories, connecting with a global audience eager for genuine insight into their heroes.